I help brands tell better stories and bring them to life.
I’m a writer, producer, and creative leader with a background in building brand storytelling through video, campaigns, and content. At Essentia Water, I led writing, visual storytelling, and production as the brand grew to a $500M business.
Today, I work with brands to shape ideas, lead creative, and see projects through from concept to final production.
The $500M Growth Story: As the creative voice and vision for Essentia Water, I architected a brand narrative that helped scale annual revenue from $5M to $500M, leading to a landmark global acquisition by Nestlé. I owned the "boardroom-to-broadcast" workflow—pitching 12-month narrative strategies to the C-suite and directing elite talent like Patrick Mahomes on-set for national campaigns.
Dog person. Writer at heart.
“He is a passionate storyteller and a valued contributor to the creative. He has extensive experience in social media strategy and execution. Chad is a collaborator and a team player and can develop a unique voice for any brand.”
“He brought our brand to life in a multi-dimensional way with great concepts and perfect writing. He is a great guy, who just gets it.”
“Chad was instrumental in developing a smart strategy and driving creative concepting and execution of an award-winning social media campaign that not only really put (us) on the map but it was the envy of the beverage industry as well.”
