ESSENTIA WATER

ROLE: PRODUCER/DIRECTOR

Essentia is not just water, it is ionized alkaline water. Water is often lost in the ‘sea of blue’ competitors, so we leaned on what separates Essentia from the rest. For our photography, we owned our signature colors (red/black/white) and took bold photography to showcase the premium nature of the brand.

TASK: Ideation of shots, source photographer, source props, for still photography showcasing Essentia Water and the lifestyle of its consumers.